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Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Binding: Hardcover
Dewey Decimal Number: 153.83
EAN: 9780061353239
Format: Roughcut
ISBN: 006135323X
Label: HarperCollins
Manufacturer: HarperCollins
Number Of Items: 1
Number Of Pages: 304
Publication Date: February 19, 2008
Publisher: HarperCollins
Release Date: February 19, 2008
Studio: HarperCollins
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Customer Reviews
Average Rating: 
Rating:  - Occasional irrational behaviour makes us human
Predictably Irrational
Dan Ariely has written a brilliant book that makes behavioural economics as palatable as some of his food and beverage stories.
There is not a person on this earth who has not been surprised sometimes about the dumb choices he/she has made, particularly during stores' sales. Ariely salves the wounded part of the brain responsible for these out-of-character decisions and explains that we all make bad decisions, sometimes.
As a school ... Read More
Rating: - My Favorite Book
This is by far my favorite book hands down. There are some bad reviews on here saying that Ariely's experiments are inaccurate, but regardless, it was still very entertaining to read. I definitely recommend this book!
Rating: - Irrationality laid bare
Very readable and after reading it is common sense but what a complicted world we live in. And, we made it so. Thank you Prof Ariely.
Rating: - Practical application for a sales guy...
This book is recommended reading for anyone that is in sales (and aren't we all in some manner). This reviewer sells enterprise SaaS applications/outsourcing to large companies and this book is instantly applicable in my career.
Chapter 1 is worth the price of the book itself! Relativity is key...how many of us non-academics that have to present business cases or influence people for a living have seen the "analysis paralysis" invade our propspective decision making committees? How ... Read More
Rating:  - Who Decides "Better"?
Ariely is a good writer whose book catches onto the _Freakonomics_ craze by taking a look at times when people make different decisions that typical "laissez faire" economic theories would expect. His book is a fairly easy read and does include some surprising results through social-science experimentation.
However, the text is not without its flaws. For instance, some of the breathlessly-reported "surprising" results aren't all that surprising or even controversial. For instance, ... Read More
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