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Marketing
Price: $18.00 Prices subject to change.
Availability: Usually ships in 1-2 business days
Binding: Paperback
Dewey Decimal Number: 658.8
EAN: 9780072526509
Edition: 13
ISBN: 0072526505
Label: McGraw-Hill/Irwin
Manufacturer: McGraw-Hill/Irwin
Number Of Items: 1
Number Of Pages: 736
Publication Date: June 02, 2004
Publisher: McGraw-Hill/Irwin
Studio: McGraw-Hill/Irwin
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Editorial Review:
Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page.
Customer Reviews
Average Rating: 
Rating:  - Very pleased!
I saved so much money on this book! The delivery was fast--just like you promised! Thanks.
Rating:  - Not bad reading
I got this book for my Marketing 101 class and is not that bad. It used real like cases of all sorts of companies to explain the concepts outlined in the book. I personally am not a fan of reading, especially for school, but this book is pretty good. The only reason it doesn't get 5 stars is because I HAD TO buy it.
Rating: - Its a very good book with power to let me understand
It has very good chapters. Cases are related to real life with topics about actual companies and their marketing strategies.This book contains the best knowledge for a biggener
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