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Heads in Beds: Hospitality and Tourism Marketing
Our Price: $66.67 Prices subject to change.
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Binding: Paperback
Dewey Decimal Number: 647.940688
EAN: 9780131101005
ISBN: 0131101005
Label: Prentice Hall
Manufacturer: Prentice Hall
Number Of Items: 1
Number Of Pages: 272
Publication Date: May 28, 2004
Publisher: Prentice Hall
Studio: Prentice Hall
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Customer Reviews
Average Rating: 
Rating:  - Partially Good Book
This book is really good. however my main problem with is that it is mainly good for the American resort market, and not so useful in European circumstances speciall in smaller individual cityhotels.
I have to stress that it is very well written but not what i was looking for.
It is also abit dated. nevertheless I think everyone working this field shoud read it!
Rating: - Easy-to-Read and Extremely Informative
I normally don't take the time to write book reviews, but this book was so amazing that I felt obligated to comment. It is succinct, well-written, and extremely easy to read. The ideas in this book can be applied to any type of hospitality product. Mr. Raza supplements the text by giving links to websites the readers can visit to obtain more information.
The chapters:
1) Hospitality and Marketing
2) The Market
3) Products
4) Branding
5) Advertising
Read More
Rating: - too cool for school
Just finished it. Had to write a review. In summary: The Best Marketing Book Ever!
Rating: - very good
Great to read. very good book.
Rating: - Great book
Very interesting and helpful
From real pro!
Not a textbook, fun and easy to read
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