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Management of Strategy in the Marketplace
List Price: $122.95Price: $89.99 You Save: $32.96 (27%)Prices subject to change.
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Binding: Paperback
Dewey Decimal Number: 658
EAN: 9780324175752
Edition: 1
ISBN: 0324175752
Label: South-Western College Pub
Manufacturer: South-Western College Pub
Number Of Items: 1
Number Of Pages: 416
Publication Date: August 01, 2002
Publisher: South-Western College Pub
Studio: South-Western College Pub
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Editorial Review:
Management of Strategy in the Marketplace is designed to compliment Global Corporate Management in the Marketplace: An Online Simulation in Business Strategy. The text providing the theory base for understanding the behind the activities of the simulation. It follows the structure of the simulation, organized around the life cycle of a new business. Because chapter theories and tools coordinate with the specific decisions that teams encounter during specific quarters of simulation play, the textbook assures players that they wont stumble out the blocks once simulation play begins.
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