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Fundamentals of International Business (with World Map and InfoTrac)


Fundamentals of International Business (with World Map and InfoTrac)  
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Binding: Paperback
Dewey Decimal Number: 338.88
EAN: 9780324259643
Edition: 1
ISBN: 0324259646
Label: South-Western College Pub
Manufacturer: South-Western College Pub
Number Of Items: 1
Number Of Pages: 448
Publication Date: April 07, 2003
Publisher: South-Western College Pub
Studio: South-Western College Pub


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Editorial Review:
Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguished author team's academic and practitioner experience both in business and government ensures a balance of research and practical insight. The text includes the latest trade data presented in easy to understand tables and graphs. Contemporary business situations and critical events are featured and discussed in each chapter-with special attention to the impact technology. Throughout the text every effort has been made to present complex ideas in an easy-to-understand language and format. The brief length, balance, and reader-friendly features make this an affordable and manageable choice.




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