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The Business Side of Creativity: The Complete Guide to Running a Small Graphic Design or Communications Business, Third Updated Edition
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Binding: Paperback
Dewey Decimal Number: 741.6068
EAN: 9780393732078
Edition: 3
ISBN: 039373207X
Label: W. W. Norton
Manufacturer: W. W. Norton
Number Of Items: 1
Number Of Pages: 440
Publication Date: September 18, 2006
Publisher: W. W. Norton
Studio: W. W. Norton
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Editorial Review:
The freelance designer's bible—a step-by-step guide to successful self-employment.Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives.Every year the market for creative services expands-but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity.The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed-from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading online.How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more-and gives you practical, real-world answers and invaluable expert advice.From launching yourself as a freelancer and managing a multi-person firm to marketing your services and retiring comfortably, this book is a one-stop resource for all creative service professionals on how to run a smooth, effective, and lucrative business. Useful forms and sample business plans are included. 25 illustrations.
Customer Reviews
Average Rating: 
Rating:  - Excellent book if re-directed to the right audience
The sub-title of this book is "The Complete Guide to RUNNING a Small Graphic Design or Communications Business" and as such I have given it a 2-star rating. If it was re-titled "The Complete Guide to STARTING a Small Graphic Design or Communications Business" then I would probably give it a 5-star rating for readers based in the USA and a 4-star for those elsewhere.
If you are in position where you are considering starting up your own business or going it alone as a freelancer then ... Read More
Rating:  - Buy it, together with with "How to be a graphic artist without loosing your soul"
I just received this book a couple of days ago and it has been the best book I bought rescently. I have only read the first three chapters and I don't seem to be able to drive my eyes off of it. It is clear, organized, straight to the point and well illustrated (good examples). Buy it, together with with "How to be a graphic artist without loosing your soul" by Adrian Shaughnessy and, if you apply the knowledge that these two acquired and dare to share with us, there's no way you should fail in your ... Read More
Rating: - Cam Foote's Business Side of Creativity is essential for designers
Cameron Foote's books and monthly newsletters are truly must-have resources for graphic designers, from the lone freelance to a busy studio. I teach design, and this book is one of about three that I have recommended to every class.
Rating: - Great Book
A fantastic book full of valuable insights. Most of these "how to run your business" books are drab and full of what amounts to blah blah blah. I have found this book to be revolutionary in the way that I organize my business strategies, developing a more proactive mind set, and restructuring the entire operation of running a creative studio. Amongst the hundreds of design books on my shelf, this is the one that is currently helping me the most. The tone is not pretentious, nor laymen. Designers are demanding ... Read More
Rating: - Great Resource
Very helpful, concise and confidence building resource for information on how to run a small design firm.
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