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The Guerrilla Marketing Handbook (Guerrilla Marketing)
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Binding: Paperback
Dewey Decimal Number: 658.8
EAN: 9780395700136
Edition: 1
ISBN: 0395700132
Label: Houghton Mifflin
Manufacturer: Houghton Mifflin
Number Of Items: 1
Number Of Pages: 396
Publication Date: November 19, 1994
Publisher: Houghton Mifflin
Studio: Houghton Mifflin
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Editorial Review:
This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
Customer Reviews
Average Rating: 
Rating:  - this is NOT true guerilla marketing
The authors' use of the term "guerilla marketing" is completely inaccurate. This book is about TRADITIONAL media -- guerilla marketing is the complete opposite. It was also written in 1994, before the advent of the commercialized Internet, so it's a very very very old school approach to advertising. It has some good information about traditional advertising for small businesses, but most of the reference information is way out of date. If you're looking for subversive, alternative approaches to marketing, ... Read More
Rating:  - Timeless tactics for small businesses
The beauty of this book is that most of the tactics inside it are as relevant and useful today as they were 20 years ago. I first got this book when my professor (a highly succesful multi-millionaire) recommended it to me. He said it was as good as any Marketing degree. Well I have my Marketing degree and would have to agree with him. The best promotional campaign is the one that costs the least but gets the most results. That is what you have here. This is especially helpful for small niche businesses. ... Read More
Rating: - Easy money
This book is great. It's easy enough to follow for the complete layman but inciteful enough for the experienced entrepreneur. I would recomend this book to anyone with a business of their own or just a passion for sales and marketing.
Rating: - original marketers
there are countless copycat books on publicity and marketing. if you can't learn pr traditionally, then this is the next best thing. levinson and godin practices what they preach. both are well known around the world. their books are well known and classes are well attended. do not be fooled by others claiming they are pr experts when they are not well known or do not have any well known students or products.
Rating:  - Too Old
The information in this book is too old.
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