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Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing)
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Binding: Paperback
Brand: Houghton Mifflin
Dewey Decimal Number: 658.8
EAN: 9780395906255
Edition: 3
ISBN: 0395906253
Item Dimensions: 119
Label: Houghton Mifflin
Manufacturer: Houghton Mifflin
MPN: 0395906253
Number Of Items: 1
Number Of Pages: 400
Publication Date: October 21, 1998
Publisher: Houghton Mifflin
Studio: Houghton Mifflin
Features:- Brand Name - Quality you can trust
- Manufactured by: Houghton Mifflin Company
- Product is sold as 1 Each
- Ships Via UPS
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Editorial Review:
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business - Revised and expanded Third Edition. A valuable resource for any small-business owner. Contains strategies for finding clients, marketing on the Internet, cultivating repeat and referral business, and management lessons in the age of telecommuting. Paperback. 400 pages. 9 x 6 x 1. -
Customer Reviews
Average Rating: 
Rating:  - Wonderful book
I had just started my own business and heard about this book on Dave Ramsey's show. I bought the book and found that it had a lot of great ideas about how to reach new customers and ways to keep existing ones.
I highly recommend this book for anyone starting a small business.
Rating:  - Worth the Investment
This is an outstanding book and what I consider a must-have for every small business owner.
Rating: - Jay: A Man in the Know
This book is the how-to in marketing. It has something for EVERYONE!
Thanks Jay!
Ja-Naé
Wild Women Entrepreneurs President/Founder
Rating: - Guerrilla Marketing/Levinson
Although I bought this book for a gift and did not read it myself, I received it promptly and in excellent shape. Thanks!
Rating: - If you're a small business owner...
If you're a small business owner, you need this book. Real life examples of how to market your company,make it more professional, and to make yourself feel more established in your field. Along with "Guerrilla Marketing for Consultants", written in 2005, you will get into the proper mindset for self-promotion. Be brutally honest, put in some brainstorming hours and commit yourself to succeed. I will refer to both these books yearly to refresh my marketing campaign. (Written in 1998, so Internet ... Read More
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