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The Bear Necessities of Business: Building a Company with Heart
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Binding: Paperback
Dewey Decimal Number: 658
EAN: 9780470139059
ISBN: 0470139056
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 326
Publication Date: August 31, 2007
Publisher: Wiley
Studio: Wiley
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Editorial Review:
Build-A-Bear Workshop® is one of the most successful retailing concepts in recent history. Starting with just one location in 1997, the company now operates more than 200 stores worldwide.
Leading the way is Maxine Clark, the company's founder, Chairman, and Chief Executive Bear. Clark is widely recognized as one of the nation's leading and most creative entrepreneurs. In The Bear Necessities of Business, she reveals how she built this amazing global business from the ground up, while arming you with the tools you need to start, run, and market your own company in today's tough competitive environment. While primarily drawing on real-life experiences from Build-A-Bear Workshop®, Clark also offers wisdom gained throughout her entire thirty-plus-year career, including lessons and examples from some of the other great companies that do so much right.
Straightforward and accessible, The Bear Necessities of Business is divided into seven parts, each built around an essential element that will allow you to stand apart from the crowd. The short, accessible chapters show you everything you need to: - Get your business started
- Become a great boss
- Connect with your customers
- Add value to the overall experience
- Effectively market your company
- Plan for future growth
- Give back to your customers, employees, and community
Best of all, these principles can be applied to any industry and are proven to work whether your target audience is children, teenagers, baby boomers, seniors, or any age in-between.
Whether you're looking to start a new business, improve an existing one, be a better manager, or hire the best employees, The Bear Necessities of Business contains the insights and information you need to succeed. Even if you work for some-one else and have no plans to strike out on your own, you'll still benefit from the advice found in this book. After all, the best employees—and those who consistently rise to the top—are those who think like entrepreneurs!
Customer Reviews
Average Rating: 
Rating: - Love it!
I love Build-a-Bear and retail management...so of course I loved this book. But I think anyone who has an interest in bussiness would find this interesting. It is well written and a fast paced read. Plus...the cover is eye catching and fun and makes you want to pick it up everytime you pass it on the nightstand or coffee table! A great book and a great company!
Rating:  - Great book
This is a great book that gives good ideas about starting up your own business. However, it makes it sound as you need way too much money to start so a bit disappointed that is not as easy as I thought. I guess many people would be able to start a business with more than a million dollars. I believe she had to ask investors for more than four million.
Rating: - Very enjoyable read, packed with good advice for entrepreneurs
As a huge fan of Build-a-Bear, I picked up the book to learn more about the company. I have a daughter who is in the target market of Build-a-Bear and I have spent many enjoyable hours in the stores. I have always found their marketing to be amazing and wanted to understand more about the company. The book does talk a lot about Build-a-Bear, but it also gives a wealth of marketing and customer service ideas that could be used by any company. The book appears to be written for entrepreneurs, but ... Read More
Rating: - the bear necessities of business
The Bear Necessities of Business was an inspiration. It re-enforced one should always believe you are capable of success when you make the decision to go out on your own and develop your business. There was a tremendous amount of information on how to be a good boss and to inspire your employees to work for the success of your company. I will definitely use the information from Maxine Clark to make a success of my own new business.
Rating: - 3 books in one, and each book has something to offer the wanta-be entrepreneur in his or her pursuit to become a business owner.
I very much enjoyed finding this book in the bookstore a few days ago, and then reading it yesterday morning. It was an easy read, and it was jam packed full of information. It is really three books in one. The first book is the story of Maxine Clark, a short round energetic woman originally from Florida who went to the University of Georgia majoring in journalism. When she graduated she started a career in retail that she continues at today. And what a career! She now makes St. Louis her home ... Read More
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