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Real Estate Rainmaker: Successful Strategies for Real Estate Marketing
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Binding: Hardcover
Dewey Decimal Number: 333.330688
EAN: 9780471345541
ISBN: 0471345547
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 336
Publication Date: October 18, 1999
Publisher: Wiley
Studio: Wiley
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Editorial Review:
Would you like to triple your income as a real estate agent or broker? Close thirty or fifty or more transactions a year, rather than the national average of twelve? Reduce your advertising expenses by half and cut marketing costs per transaction by forty percent?
Can you imagine converting 100 percent of your prospect inquiries into customer presentations? Working a four-day week while maintaining a six-figure income? Cashing out of your practice financially independent yet still young enough to enjoy the fruits of your labors? If these questions sound like an impossible dream, then reality is about to give you a very pleasant surprise.
Real Estate Rainmaker introduces a powerful marketing system that multiplies your personal efforts and enables you to generate more prospects and close more sales at lower cost. Drawing on proven marketing principles and insights from other industries, Dan Gooder Richard, a leading authority on real estate marketing, presents the dynamic 3-Step Rainmaker Lead System. Following each step of this system, you will learn how to:
* Overcome inevitable market fluctuations faced by all real estate agents and brokers
* Master the latest marketing techniques to increase leads at reduced cost
* Close more prospects by focusing on customer needs
* Boost referrals and maximize profits through customer retention
* Write your own marketing plan in six easy mornings
* Build a Trophy Database and develop an exit strategy to cash out financially independent
Complete with an invaluable collection of marketing tools never before assembled in one place and all the essential contact information you ll require to find what you need easily, Real Estate Rainmaker brings you a torrent of indispensable principles, techniques, and savvy insider s tips that will flood your practice with customers, profits, and success beyond your wildest dreams.
"Doing business without marketing is like winking in the dark. You know you re doing it, but nobody else does." From the Foreword by Laurie Moore-Moore
The real estate industry has never been more active or more competitive than it is today. Anyone who wants to achieve real success must have a foolproof marketing system to create prospects, convert them into customer appointments, and turn past clients into future referral sources.
Real Estate Rainmaker introduces the most reliable marketing system in the real estate industry today, the 3-Step Rainmaker Lead System. This is your opportunity to learn the key components of a proven, dynamic system that you can put into practice immediately and discover advanced marketing methods and techniques that can help build your practice throughout your career. In this remarkable and revolutionary guide, you ll learn:
* Twenty easy techniques to boost advertising results at no extra cost
* Proven direct response lead generation techniques
* Can t-miss direct marketing copywriting and design secrets
* Unbeatable Internet marketing strategies
* How to build a Trophy Database that really pays off
* And much, much more to generate more leads, more sales
Don t let your career languish while you waste precious marketing dollars through trial and error. Let Real Estate Rainmaker start making you a rainmaker today.
Customer Reviews
Average Rating: 
Rating:  - outdated
This book has some good things but the links to resources are very outdated. A good deal of them either don't exist anymore or are something other than what is indicated.
Rating:  - Successful Strategies for Real Estate Marketing
I am new in the real estate industry and I know that I will be using ideas from this book in my first direct marketing campaign. The case studies were fantastic.
Rating: - This book helps you build a business.....
.... which as a realtor, you are! Dan Gooder is as much a real estate expert as he is a marketing expert. Let me first mention that I'm a RE newbie. So I know first hand that most first year realtors blow it, because they don't realize they are building a business. I've read everything. Forget the ridiculous like giving away pumpkins. This book is a comprehensive plan. Yes, be prepared to spend money. But try starting any other business without spending it.
Rating: - An absolute must for all real estate professionals
I'll say up front that this is the most comprehensive and scientific treatment of (real estate marketing) that I've ever read...this is a book that every serious real estate professinal shoud read and have on hand for future reference. For brokers, it's and absolute must.
Rating: - Brilliant! This book turned my practice around!!
I was spellbound! At first I thought I'd just glance through this publication...impossible! My excitement grew page after page as I realized I was reading the most complete 'road-map' to sucess for the Real Estate professional ever. Dan Gooder Richard has put together the most definitive, client centered and thorough marketing program, designed to get results for any Realtor from Rookie to Seasoned Pro.Unlike other books on 'marketing' this one is tailored to and speaks the Realtor's language and ... Read More
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