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The Jenny Craig Story: How One Woman Changes Millions of Lives
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Binding: Hardcover
Dewey Decimal Number: 338.761613250973
EAN: 9780471478645
ISBN: 0471478644
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 211
Publication Date: March 05, 2004
Publisher: Wiley
Studio: Wiley
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Editorial Review:
"I truly believe `it's never too late'-for anything one wants to do, whether it is to lose weight, create a healthy lifestyle, find true love, or start a business. There are many people in the world who face some kind of physical challenge (whether it is obesity or something else), and there are many people who have had business dreams and thought maybe they were too old or didn't know enough to start a business. But I'm living proof that it can be done. I started Jenny Craig, Inc., with my second husband, Sid Craig, when I was 50 years old. Moreover, we started the company in Australia-a place we had never been before we opened our first weight-loss centers there . . . if a little Cajun girl with no college degree can build a company that has more than 600 locations worldwide, with revenues of more than $350 million annually, just imagine what you can accomplish!"
-From the Introduction
"A fascinating insight into the world of big business and how a little Cajun girl from New Orleans can achieve great success in this country."
-Dick Van Patten, actor (Eight Is Enough)
"Jenny Craig's story is a splendid example of what can be accomplished in our entrepreneurial society with dedication and hard work. Jenny's spirit, determination, and focus on providing service to her clients enabled her to create a leading weight control company and help millions of people. Her journey is an American success story."
-Steven N. Blair, President and CEO, The Cooper Institute
"Jenny Craig is a pioneer in delivering nutritious portion-controlled food, now recognized as one of the most powerful dietary weight loss tools, in the context of a comprehensive program to change one's lifestyle. The story of her success in building a multinational weight management program can serve as an inspiration to other women (and men) who have the capacity for the hard work needed to carry their creative ideas to fruition. This is a book well worth reading."
-Frank Greenway, MD, Medical Director and Professor
Pennington Biomedical Research Center
"Reading the story of Jenny Craig's personal journey is a truly inspirational experience. Her persistence and adaptation to change in all aspects of her life, ranging from her personal relationships and professional activities to coping with health problems in later years, provide an exemplary model of self-actualization and compassion for others."
-G. Alan Marlatt, PhD, Director, Addictive Behaviors Research Center
Professor of Psychology, University of Washington
Customer Reviews
Average Rating: 
Rating:  - disappointing
I'm on the Jenny Craig program and I love it! However, this book left a LOT to be desired. I thought it was boring and even though she says things like "I'm not bragging but...", she really is. I really don't want to hear about her $2.5 million race horse and all of her expensive stuff when I'm struggling to come up with the considerable amount of money I pay each week for Jenny Craig food. As a businesswoman myself, I was hoping to read an inspirational story, but it was not too be.
Rating:  - Jenny Craig - a woman, a business
We've all seen the commercials starting off when the staff had lab coats to now with people losing weight and living a healthier life. But you never really think about the fact that there was a real Jenny Craig that was running the business. This is a great book that details everything from the risk of starting a business to discovering the delights and challenges of working in the corporate world. A worthy read if you've ever been on the client side of the diet industry.
Rating:  - Inspiring and motivating memoir
There are commercials and ads for the Jenny Craig program but I didn't realize that there was a real Jenny Craig! This is a wonderful first person account of how she started the business--with no advanced degrees or training--and built it into a huge empire. It wasn't always easy and Mrs. Craig had to make some difficult decisions along the way. I learned a lot about how she ran the business. This book should inspire many people to get off the couch and start working toward something they want--whether ... Read More
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