eShop USA > Books > Economics of Strategy
Economics of Strategy
Our Price: $91.00 Prices subject to change.
Availability: Usually ships in 24 hours
Save $5.00 when you spend $25.00 or more on Qualifying Items offered by Amazon.com. Enter code BMLSAVES at checkout.
Binding: Hardcover
Dewey Decimal Number: 658.4012
EAN: 9780471679455
Edition: 4
ISBN: 0471679453
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 632
Publication Date: August 07, 2006
Publisher: Wiley
Studio: Wiley
Accessories:
Related Items: Featured Listmania!
Editorial Review:
Discover the art of strategic thinking
Revised and updated to reflect the cutting edge of academic thinking about business strategy, the Fourth Edition of Besanko, Dranove, Shanley, and Schaefer's highly acclaimed text offers a solid economic foundation for strategic analysis. By presenting basic concepts of economic theory with ideas in modern strategy literature, the book provides an economic lens for viewing the broad sweep of the strategic activities of the firm.
The book begins by focusing on the boundaries of the firm and examines competitive strategy from the perspective of industrial organization (IO) economics, particularly Porter's Five Forces. It then explores strategic positioning and dynamics as well as topics associated with internal organization, including personnel economics, organization structure, and strategic fit.
Features of the Fourth Edition
* Chapters on human resources management, entry, positioning, dynamics, technological change, and organizational structure are substantially revised.
* An updated chapter on business history covers the recent dot-com bubble.
* Presents economic principles without overemphasizing the math.
* Rigorous treatment of organizational topics such as structure and culture enables you to experience the full scope of strategic thinking.
* The authors use Porter's Five Forces as a tool for organizing industry analysis, building on the coverage of industrial organization and game theory. The text also considers the Value Net, another tool for organizing industry analysis.
* Includes coverage of make or buy decisions (Chapters 2-4) and benefit and cost advantage and sustaining advantage (Chapters 11-13).
* Fascinating examples, including many new to this edition, bring the economic models to life. Many of the examples involve businesses outside of the United States.
Customer Reviews
Average Rating: 
Rating:  - Excellent on strategy
This is an excellent MBA first book through strategy. It covers not only the classic facts on competition, markets and so forth but also the economics of gambling, acquisitions and marketing strategy.
It is ever full of examples, and very easy to read.
It is used in most of the best MBA courses in US.
Rating:  - Good for Basics
This was the text used in a graduate Economic Strategy course I took. The text provides a decent overview of economic strategy and is only slightly more advanced than what I learned as an undergraduate. The math involved was elementary.
The text attempts to cover a very broad range of topics and does not go into any single topic very deeply. For example, only 3-4 pages are used to cover Game Theory; pricing is another area that's covered at a very high level, with not much at all ... Read More
Rating: - Correction --- See review by L. Skoufa.
The reviewer L. Skoufa is correct; there's an error on pages 20-21 of the first printing of this text. We're fixing it in subsequent printings. Sorry for the mistake, and thanks for pointing it out. The paragraph should read as follows:
As discussed earlier, an important cost excluded from a firm's
accounting costs is the opportunity cost of its capital assets, such
as its plant and equipment. When a firm's accounting earnings do not
cover this opportunity cost, ... Read More
Rating: - A good update but not 100% correct
I teach strategic management to undergraduates at an Australian university and have used the 2nd and 3rd editions of this book in the past three years to supplement the theory from our prescribed texts. It is heavy going in some places for the students but I like the book's rigour. The only criticism I have is that the 4th edition I just received has some minor errors. For example, pages 20-21 in the "Economic Profit versus Acccounting Profit" section has errors in the figures quoted for economic ... Read More
Rating: - great book
Actually, this book is used as a text book in Competitive Strategy courses at U. of Chicago. Kudos to Dr. Besanko for writing such an interesting well-grounded book. Kellogg may not appreciate his writing and use this book and his other book as textbook, however, here at U. of Chicago, we do.
I have enjoyed reading this book and his other book of Economics.
Related Categories:
| |
 |
