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Wharton on Making Decisions
from: Wiley
Our Price: $21.95 Prices subject to change.
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Binding: Paperback
Dewey Decimal Number: 158
EAN: 9780471689386
ISBN: 0471689386
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 352
Publication Date: August 20, 2004
Publisher: Wiley
Studio: Wiley
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Editorial Review:
Perspectives from leaders in decision science at Wharton
Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.
Customer Reviews
Average Rating: 
Rating: - A good researched book
It's a very good book, however it's more like a textbook and reading it requires a lot of diligence. But the effort is worth spending.
Rating: - If you cannot decide whether or not to buy this book, you probably need it.
This is one of the volumes which comprise a series published by John Wiley & Sons. It was edited by Stephen J. Hoch and Howard C. Kunreuther with Robert E. Gunther. In the first chapter which serves as an introduction, Hoch and Kunreuther examine what they characterize as a "complex web of decisions." As they observe, "We need to make the decision making process conscious, to be aware that we are cutting corners and when we need more thorough analysis. Building this awareness of the ... Read More
Rating:  - Provides helpful scenarios and suggestions for improvement
This book presents research findings on how people make decisions. Each chapter discusses how decisions are made, presents a sample scenario, and details how that scenario can be improved. Although the research is helpful, the book is more scientific and no so reader-friendly.
Rating: - Tools and perspectives that can improve decision making
Both editors are Professor at the Wharton School, University of Pennsylvania, which is one of the highest-ranked business schools in the world. Stephen J. Hoch is Professor of Marketing, while Howard C. Kunreuther is Professor of Decision Sciences and Public Policy and Management. Robert E. Gunther serves as coordinating writer. The book is split up in 4 parts, with each part consisting 3-to-5 standalone chapters.
Chapter 1 - A Complex Web of Decisions serves as an introduction to the book, ... Read More
Rating: - Great Book!
Informative---covers just about every area of decision sciences.
Very readable with solid examples and great insight into the theory as well as the the subtleties and nuances of making better decisions. Academically oriented, but with strong practical applications.
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