eShop USA > Books > Essentials of Health Care Marketing
Essentials of Health Care Marketing
List Price: $82.95Our Price: $73.90 You Save: $9.05 (11%)Prices subject to change.
Availability: Usually ships in 24 hours
Binding: Paperback
Dewey Decimal Number: 362.10688
EAN: 9780763783501
Edition: 2
ISBN: 0763783501
Label: Jones & Bartlett Pub
Manufacturer: Jones & Bartlett Pub
Number Of Items: 1
Number Of Pages: 416
Publication Date: February 09, 2006
Publisher: Jones & Bartlett Pub
Studio: Jones & Bartlett Pub
Related Items:
Editorial Review:
Essentials of Health Care Marketing, Second Edition, is a complete curriculum of marketing management tools and techniques and is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. Chapters include learning objectives, key terms, and chapter problems for discussion. The text is filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, the chapters cover market research, strategy, and the strategic marketing process. This ideal teaching tool includes an Instructors' Manual and PowerPoints™.
This book provides a reader with a foundational knowledge of the principles of marketing and their application in healthcare. Moreover, as health care has changed over the past twenty years, this text provides a perspective of how the application of marketing principles also must shift in terms of their strategic application to respond to the changing environmental forces of the marketplace.
Related Categories:
| |
 |
