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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
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Binding: Hardcover
Dewey Decimal Number: 305.8
EAN: 9780767920568
ISBN: 0767920562
Label: Broadway
Manufacturer: Broadway
Number Of Items: 1
Number Of Pages: 224
Publication Date: June 06, 2006
Publisher: Broadway
Release Date: June 06, 2006
Studio: Broadway
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Editorial Review:
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.
Customer Reviews
Average Rating: 
Rating:  - Preposterous Generalizations and Overstatements
Nice stories, good observations, simplistic exposés and bold statements... but dubious generalizations.
This book fails to satisfy the very basic rules of logic. One can propose a generalization of a phenomenon based on unique observations and, depending upon which school of epistemology you belong to, either treat it as a hypothesis that must yet be proven, or adopt it as theory until it is proven wrong (i.e., falsified). But in either case, the existence of a counterexample ... Read More
Rating:  - Outstaanding
A truly outstanding book with grand insights into the human being and the different cultures.
Rating: - Irritating!
The tile said The Culture Code, an ingenious way to understand why people around the world live and buy as they do. Sounded good, or so I thought.
Clotaire Rapaille takes a one-sided view of American culture in this book. The way the French do things is sophisticated and intelligent. Americans are seen as childish, puritanical, and fat. He tells us fat is an American culture code for checking out of the rat race. Money is the American code for proof.
I like the French. I do. ... Read More
Rating: - Not what I thought --- BETTER!
I think, as someone who is taking a job overseas this year, I was looking for something to help with the culture shock. What Culture Code gave me was a look into the fundamental differences in the way we look at the same things. I was inspired... surprised... and have shared it with others. Enjoy!
Rating: - culturally exposed
Using base methodology of "image conceptualization, recognition, evaluation" as his technique to evaluate and understand cultural phenomena Rapaille has fairly accurately observed and assessed what drives the American culture in its life style choices and buying habits. As one who lived as an expatriate, I can agree that is often easier for an "outsider" to more truthfully assess a culture than one of its own. Rapaille has understood and exposed a lot of what it means to be American, for better or worse.
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