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Marketing Your Consulting Services : A Business of Consulting Resource
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Binding: Hardcover
Dewey Decimal Number: 001.0688
EAN: 9780787965433
ISBN: 078796543X
Label: Pfeiffer
Manufacturer: Pfeiffer
Number Of Items: 1
Number Of Pages: 320
Publication Date: May 22, 2003
Publisher: Pfeiffer
Studio: Pfeiffer
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Editorial Review:
To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line.
Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech—one of the foremost experts in the field of consulting—this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting considerations, and creative tips. Marketing Your Consulting Services is filled with the information you need to help you: - Develop a successful marketing plan
- Understand the marketing ins and outs of a small consulting firm
- Find new clients
- Get your clients to refer you to other clients
- Implement inexpensive and effective marketing tools
- Develop creative marketing ideas
- Retain the clients you have today
Biech urges you to develop a "market all the time" attitude, and to help you get started, she recommends hundreds of ideas that can be easily implemented. In addition, the book's "Fast Fourteen To Do Today" are suggestions you can put immediately into practice to help jump-start your business. Written to be a hands-on resource, Marketing Your Consulting Services also includes Quick tips throughout each chapter for easy reference.
Marketing Your Consulting Services offers you the practical tools and helpful suggestions necessary to market and sell your consulting services. It includes everything a consultant needs to know about marketing to be—and stay—successful.
Customer Reviews
Average Rating: 
Rating:  - Practical Marketing Advice
"Marketing Your Consulting Services" is a practical step-by-step guide on how to effectively market consultancy services. This is a well written book that is an easy read with a wealth of ideas, tools and tips that are very useful for the practicing consultant.
I found this to be one of the most user friendly books particularly for those not very familiar with the practice of marketing. Elaine's writing style that includes useful tools and techniques that one can employ to market ... Read More
Rating:  - YUK-Don't waste your time or money
This book is AWFUL. Full on lots of blank space and simple minded lists. If this stuff is news to you, you're already in trouble. If you want REAL ADVICE read ANY of Alan Weiss's books on the subject.
Rating:  - A Solid Effort!
If you have this book, you don't need to go back to school for a marketing degree to learn how to sell your consulting services. The single practitioner can use this basic text as a consultancy marketing bible. Elaine Biech's manual will help you increase your client base and retain the clients you have. It is free of jargon and packed with practical tools and ideas on how to market a consulting business. Using a workbook format, Biech provides task sheets in every chapter, along with probing questions ... Read More
Rating: - THIS THE GREATEST CONSULTING RESOURCE AVAILABLE TODAY!
As president of my own consulting firm, I can honestly say that this book provides me with the answer to many quandries on a daily basis. You should only buy this book if you are prepared to double if not triple your consulting business.
Rating: - Your marketing game plan
Elaine's practical zest of "yes, you can do it now, here let me show you how" takes you by the hand to build the marketing plan of your business and gets you into action right away. Easy read and helpful resource that makes marketing the game to play.
Aviv Shahar, President, Amber Network, www.ambercoaching.com
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