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The 2000 Hotel & Lodging Market Research Handbook
List Price: $375.00Price: $252.27 You Save: $122.73 (33%)Prices subject to change.
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Binding: Paperback
Dewey Decimal Number: 647.940688
EAN: 9781577830030
Edition: 3 ed
ISBN: 1577830032
Label: Richard K. Miller & Associates
Manufacturer: Richard K. Miller & Associates
Number Of Items: 1
Number Of Pages: 418
Publication Date: 1999-12
Publisher: Richard K. Miller & Associates
Studio: Richard K. Miller & Associates
Customer Reviews
Average Rating: 
Rating: - Very good if specifically looking for info on Hotel Industry Marketing Research
Very good if specifically looking for info on Hotel Industry Marketing Research
Pricey Yes, but has some good essential info. Not just abstract and philosophical advice on methods like in some self help type marketing books, but also has some real detailed info. For instance it has industry figures and percentages on some obscure items such as how many guests order movies in their rooms, and what types of movies they order (yes it's porn). Also other detailed figures on margins etc. ... Read More
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