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Advergaming Developer's Guide: Using Macromedia Flash MX 2004 and Macromedia Director MX (Game Development Series)
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Binding: Paperback
Dewey Decimal Number: 794.80285
EAN: 9781584503163
Edition: 1
ISBN: 1584503165
Label: Charles River Media
Manufacturer: Charles River Media
Number Of Items: 1
Number Of Pages: 400
Publication Date: February 20, 2004
Publisher: Charles River Media
Studio: Charles River Media
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Editorial Review:
Learn what Advergames are, how to use them, and how to create your own! Welcome to the world of Advergaming! Interactive games are one of the fastest growing forms of entertainment and theyíre on track to exceed movie ticket sales. Using them as an advertising tool, however, is a relatively new idea that is catching on fast. Advergames are created not only to entertain, but to sell a product, brand, or company. More and more companies are using these free, brand-centric games to supplement, and even replace, traditional branding methods. If you are a Web designer, graphic designer, or game developer, youíll want to learn more about Advergames. They're showing up everywhere, on the Web, cell phones, CD-ROMs, even embedded in email. The Advergaming Developer's Guide teaches designers and game developers the ins-and-outs of this innovative new form of advertising. It shows you how to create a variety of Advergames from the ground up, even if you have no prior game development experience. The book begins with a detailed overview of Advergaming, branding, gameplay, and the two main creation tools, Macromedia Flash MX 2004 and Director MX. From there youíll learn how to conceptualize, develop, launch, and track the success of your Advergame. In the last part of the book, you'll create your own games, including a linking, matching, puzzle, memory, pinball, makeover, arcade, and whack-the-mole type game. And finally, youíll learn about the business realities of Advergames through case studies with leading companies, including Blackdot, YaYa Media, Inc., and AGENCY.COM. This is the one resource you'll need to get started with Advergames, whether youíre a Flash/Director developer already involved in advertising and game creation, a game developer looking to expand your development channels, or a Web designer looking for an innovative new tool.
Customer Reviews
Average Rating: 
Rating:  - Interesting guide
I am a Marketing Manager and also a shockwave/flash developer, so this book was one of those books that I "must" have, and the content is interesting... as MKT Manager, some concepts about "Viral Marketing" and Case of studies of success branding campaign using Advergames, the interview with the Big Fishes of the ADgames revolution... was really inspirational.
For developers, is ok too... Is like a novice-intermediate users level of concepts and programing tricks... not bad... at all... ... Read More
Rating:  - Horrible for Beginners
If you are an advanced Flash or Director user this book might be tolerable, but as a beginner it is HORRIBLE. I have spent 3 hours so far on the first tutorial. Not because the concepts are difficult, but the descriptions in each step are so awful. Most simply, they don't explain the basic principles of how to do things, but then just jump into tutorials telling you to do things like " Set up a new layer and type this into the actions panel". How do I set up a layer, where is the action panel? The book ... Read More
Rating:  - Great book!
I love playing the games and this book tells the story behind some of the greats! Blockdot has a game site called www.kewlbox.com where you can play all of them!
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