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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
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Binding: Hardcover
Dewey Decimal Number: 658.403
EAN: 9781591841999
ISBN: 1591841992
Label: Portfolio Hardcover
Manufacturer: Portfolio Hardcover
Number Of Items: 1
Number Of Pages: 288
Publication Date: March 13, 2008
Publisher: Portfolio Hardcover
Studio: Portfolio Hardcover
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Editorial Review:
A bold new way to tackle tough business problemseven if you draw like a second grader When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply get. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they cant draw. Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools tools that take advantage of everyones innate ability to look, see, imagine, and show. THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.
Customer Reviews
Average Rating: 
Rating:  - Immediately changed the way I think about sharing information...
Most business presentations rely on fancy graphs, professional graphics, and slick tools to get their point across. But sometimes, the most effective way to make your case is to whip out a napkin and start drawing. Dan Roam covers that subject in the book The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. This opened my eyes to many different concepts that I somewhat took for granted, as well as giving me a framework for getting better at the whiteboard...
Contents: ... Read More
Rating: - For me, it's an intellectual extension to Kurt Hanks' 'Rapid Viz', but with a more systems perspective to view issues!
I have always been fascinated by visual thinking & visual problem solving.
I attribute this captivation of mine partly to my engineering training - seeing the problem first before getting to the solution.
In the earlier years of my professional career, my field guide to visual thinking & visual problem solving happened to be Henning Nelms' 'Thinking with a Pencil'. I could relate to it very quickly because of my engineering work.
In subsequent years, I had picked ... Read More
Rating: - I wish I had this book 10 years ago
Dan Roam's The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, is a wonderful instructional manual that teaches you the power of visual thinking in four lessons - introduction to visual thinking, discovering ideas, developing ideas, and selling ideas.
Dan explains how you don't have to be a "visual person" to take advantage of the power of visual thinking. He lays out a specific four step process of visual thinking that anyone can follow. I can't draw to save my life, but I'm ... Read More
Rating:  - Great concept but....
Great idea but hard concept to accept as ALL business problems are just not that easy to assign to the catagories referenced in this book.
Rating:  - Wonderful concepts & flow
Very succinct in making its (strong) points. The pull-out chart near the end is great & so if the final "cheat sheet". Strongly recommended!
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