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Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
Price: $99.00 Prices subject to change.
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Binding: Hardcover
Dewey Decimal Number: 659.132
EAN: 9781891686009
ISBN: 1891686003
Label: Delstar Pub
Manufacturer: Delstar Pub
Number Of Pages: 312
Publication Date: June 01, 1998
Publisher: Delstar Pub
Studio: Delstar Pub
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Customer Reviews
Average Rating: 
Rating:  - Sugarman Learned On His Own Dime
And that is what makes this book so good.
Sugarman never did much writing for other people.
He wrote to cover his payroll and build his own
business - risking Millions of dollars a year,
OF HIS OWN MONEY, to test his ideas.
He confesses he lost more often than he won but
when he wrote a winner he sometimes won big. Along
the way he learned harsh truths about business.
He's not only a gifted and original copywriter,
he's a ... Read More
Rating: - Joe is AMAZING!
I have never been so impressed by a copywriter
like I have been with Joe. I saw him speak a long
time ago at a Mark Joyner event and bought this
book. I have had it by my side ever since.
I couldn't recommend it enough!
Matt Bacak
Author of Secrets of the Internet Millionaire Mind
and The Ultimate Lead Generation Plan
Rating: - Buy this book
Of the dozens of books I have read on the subject this one is the only one that I feel was well worth the purchase price.
Ideas backed by facts not opinions.
Rating: - Wow - tremendous book
I think it was about the second chapter, maybe earlier where he mentioned the 'magic stat thermostat'. Well, back when I was a kid in the early 80's (read like 10 years old), my dad used to get tons of mail order catalogs (like Hemmachler, sharper image, etc...), and liking technology at a young age, I used to look through them. Well, JS&A must have been one of them as well, as I specifically remembered this ad! I recalled the ad tearing the product to shreds before recommending it (I even remebered ... Read More
Rating: - One of the best books on crafting mouthwatering copy ever written!
Joe Sugarman is a copywriting and marketing genius.
Probably known best for his "BluBlocker" sunglasses ads, Joe has provided aspiring (and experienced) copywriters with a treasure trove of useful information, tips and step-by-step techniques.
During the 80's Joe held annual Copywriting and marketing workshops and smart marketers willing paid thousands to learn his "secrets".
As far as I can tell, Joe has shared every last one of those million dollar secrets in this ... Read More
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