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Sold!: Direct Marketing for the Real Estate Pro
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Binding: Paperback
Dewey Decimal Number: 333.30688
EAN: 9781933102276
ISBN: 1933102276
Label: Capital Books
Manufacturer: Capital Books
Number Of Items: 1
Number Of Pages: 224
Publication Date: December 19, 2006
Publisher: Capital Books
Release Date: December 19, 2006
Studio: Capital Books
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Editorial Review:
This lively book shows the more than 1.25 million real estate agents & brokers in North America how to use the proven techniques of direct marketing to make more money and sell more units. Drawing on the principles her agency has used in successful campaigns for Ford Motor Company, Weight Watchers, and American Express, Lois introduces real estate professionals to her easy-to-use Geller's Just In Time DM Program® so they can get the correct message into the proper hands at the right time. Spiced throughout with Lois's sane and savvy advice and stellar examples of winning ads and mailing pieces, SOLD! is guaranteed to help you target your marketing efforts, so you will be planting more sold signs and growing your business in no time.
Customer Reviews
Average Rating: 
Rating: - Some Good Ideas
Some great ideas on setting up a farm and marketing to it. Some of the ideas seem to be more geared toward a product. For instance, the one time mailings using a rented list. All in all, a few good ideas with not too much blah blah.
Rating:  - SOLD:Direct Marketing for Real Estate
This is a very interesting and helpful book. It's easy to read/understand. My main purpose in buying the book was for the information on writing copy. There's a lot of good advice and suggestions on what to incorporate in my marketing efforts. I'm still reading the book and deciding what to try first. And there's more to the book than just hints on making the message/copy stronger.
Rating: - EXCELLENT GUIDE FOR NEW AND OLD REALTORS!
Lois Gellar's book is an excellent ongoing reference for new and seasoned real estate professionals. Direct mail is only good if people see your mailing and don't immediately chunk it in the trash can, and she shows how to be competitive in the direct mail game. She has even answered questions via email for me and that is a sign of an author that stands behind the rhetoric in their books. I highly recommend this book!
Collier Swecker
Mega Agent Real Estate Team
Keller Williams ... Read More
Rating:  - Direct Marketing for the Real Estate Pro
I was very disappointed with this book! If you are new to real estate and know nothing about marketing you may find it helpful. For experienced realtors - forget it! The information was very basic and much of it not related to real estate. I was hoping to learn about lots of specific direct marketing techiques and products that were proven to generate an abundance of good, cost effective buyer and seller leads, unfortunately this book does not do that.
Rating:  - Just Read this Book !!
The Writer hits the nail on the head for those Realtors wanting to become successfull with Direct Mail...read her book, it's written buy a person who teaches this stuff to the business world..Enjoy!
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