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Web Works
Binding: CD-ROM
Brand: Intelliquis International
EAN: 0701886012209
Format: CD-ROM
Label: Intelliquis International
Manufacturer: Intelliquis International
Model: WEBWKS100
Platform: Windows NT, Macintosh, Linux, Unix, Windows 98, Windows 2000, Windows Me, Windows 95
Publisher: Intelliquis International
Studio: Intelliquis International
Editorial Review:
In an ideal world, there would be truth to the old saying, "If you build it, they will come." However, back here on earth, smart professionals know that, without the proper marketing tools, even the most impressive Web site can get lost in cyberspace forever. With the WebWorks Internet Utility Suite, not only will you increase traffic to your site, but also you'll learn more about your customers, while testing and repairing your site's content.
Installing WebWorks was surprisingly quick and easy. It took only about 10 minutes to load up the three major components of the application, Web Site Traffic Builder, Web Site Traffic Analyzer, and Web Site Medic. The application also comes with a 45-day free trial for Microsoft FrontPage 2000, so that you actually can build your Web site, then use WebWorks to track its progress.
Web Site Traffic Builder, the first component of the application, is designed to help businesses promote their Web sites through various Internet search engines and databases. Traffic Builder can either import META tags (if they already exist in the user's code) or create META tags by using the Site Details form. Once the tags are complete, the Categories pages will help you decide where and how you wish to promote your Web site. WebWorks gives you access to most of the major search engines, including Yahoo!, AOL, Lycos, and Ask Jeeves. You also have the option to submit your site to lesser-known engines and foreign-language sites, too. However, as with all processes, it can take anywhere from hours to days to months for your site to begin surfacing on any given search engine.
Once you've got your site listed on a bunch of different search engines, you're ready to see whether your efforts actually are working. That's where the Web Site Traffic Analyzer comes in--use this function to find out how many visitors your site is getting, and see which images/pages/files are the most popular and even which days of the week are your busiest. You can analyze local reports, or ones that are stored on an FTP site or a Web server. The user manual even will give you tips on how to read the reports and analyze your data. (A few marketing courses, however, might be a good idea, too.)
Finally, the Web Site Medic will help you fix what might or might not look broken to the naked eye. Check for broken links, oversize pages, missing page descriptions, multiple URLs, and other common site issues. The interface is fairly easy to use, and issues are laid out in an impressively straightforward manner.
While it won't take the place of a knowledgeable business development or marketing associate, WebWorks is a cost-efficient and timesaving way to give your business a strong and reliable Internet presence. --Gisele Toueg
Intelliquis' Web Works Internet Utility Suite contains three must-have software utilities that are designed to improve each segment of your Web campaign--boosting traffic to your site, learning more about your customers, and testing and repairing your site's content. Traffic Builder helps drive traffic to your Internet site; it's a powerful Web submission tool that registers your site with thousands of the Internet's most recognized search engines, Internet directories, and newsgroups, including Yahoo!, Snap.com, and AOL--three of the more popular, but more difficult, engines for submission guidelines. Analyze traffic with Traffic Analyzer, to learn more about your visitors and what they do with your Web content. Traffic Analyzer lets you turn traffic into vital information that you can use to learn what works for your site and what doesn't. Learn the answers to such questions as: How many people are visiting my site? What files, images, and downloads are they requesting? What pages did they visit? What days of the week and what hour are they visiting? You can track hits, browser and operating system information, file and image downloads, popular visiting times, and your site's bandwidth. Web Works also helps you to keep your site's content current and working properly. Have you ever wondered why your site loads slowly or why a picture won't load? Find out with Web Works' Web Site Medic, which helps you to find the dead links within your Web site before your customers do. Web Site Medic actively searches all of the links, files, and images on your site to see if they're working properly, and then generates a report of problem areas that it finds. Then, Web Site Medic walks you through the repair process, step by step, to ensure that your site runs smoothly.
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