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The Murdoch Mission: The Digital Transformation of a Media Empire
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Binding: Hardcover
Format: Bargain Price
Label: Amazon Remainders Account
Manufacturer: Amazon Remainders Account
Number Of Items: 1
Number Of Pages: 288
Publication Date: December 15, 2001
Publisher: Amazon Remainders Account
Studio: Amazon Remainders Account
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Editorial Review:
A dramatic narrative by a top journalist about the transformation of one of the world's greatest media empires.
The Murdoch Mission gets inside Rupert Murdoch's News Corp. and documents the media mogul's strategic forays in digital media and broadcasting and new Internet-based businesses. Among other giant highlights is the creation of his new $40 billion company, the mammoth Sky Global Networks.
Wendy Rohm provides an up-close look at how Murdoch's youngest son, James Murdoch, is changing his father's fortune in the megamarket of China and other world markets. She shows the impact these forays will have on international trade and the media world at large. Based on her personal time with James in Hong Kong and Beijing, interviews with Rupert Murdoch himself as well as Murdoch's corporate officers, senior executives, colleagues, confidants, and competitors, Rohm provides a larger-than-life, colorful account of how one of the most powerful media lords on the planet leads his global corporation into the digital age. The Murdoch Mission delves into Murdoch's successes as well as his disasters while also providing a glimpse into the impact he and his company are having on the cultural and media landscape of the world.
Wendy Goldman Rohm (Chicago, IL) is the bestselling author of The Microsoft File, a Business Week, Barnes & Noble, and New York Times bestseller. A prolific writer, she has been a correspondent for many publications, including Wired magazine, Upside, the New York Times Syndicate International, Chicago Tribune, Red Herring, the Los Angeles Times, and others.
Customer Reviews
Average Rating: 
Rating:  - Disgraceful
I'm not sure who commissioned this book to be written, but it is completely disgraceful the lack of any formal criticism or challenges that confront the Murdoch empire. I would get more insight reading a brochure about the company than from this book. Truly disgraceful.
Rating:  - A lively narrative and a great read full of fascinating info
The is a surprisingly good read, the narrative is lively and informative, and the information is fresh and based on exclusive interviews with the Murdochs and those inhabiting their inner sanctum.
Rating: - Don't Waste Your Money
Do Not waste your money on this book, particularly if you are in the business and/ or have even a little working knowledge of News Corp. The book is contains no insight into the Murdoch way of doing business, is full of factual errors and was apparently not edited at all. It is full of mistakes, omits context and timing and ignores many of the key executives who actually make and made things happen at News Corp.
How does stuff like this get published?
Rating:  - Not enough criticism
I bought this book in anticipation of a learning something new about Murdoch and I unfortunately did not. The books seems mainly to deal with the last two years of News Corporation and while it did provide some behind the scene information a large amount of the information could be gleamed out of reading the news articles that have come out about the Sky Global deal. The author never had anything to say bad about Murdoch or raise any new information but instead rehashed a large amount of news clippings.
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Rating: - Poorly edited puff piece
Wow - a big-time publisher like John Wiley and they don't even hire a decent editor to cull through Wendy Goldman's galleys? Page after page of errors litter this book. One page, Rupert is walking into his third floor office - next page his office is on the fourth floor. Then back and forth. Goldman has people working at the wrong companies, James - Rupert's son - meeting his future wife at age six (not 26)... and on and on.
In addition, Goldman hardly has one bad word to say about anyone in News ... Read More
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