Books - Paul W. Farris

Books : Paul W. Farris

Marketing Metrics: 50+ Metrics Every Executive Should Master

by: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
April 28, 2006
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The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

from: Cambridge University Press
January 10, 2005
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Advertising and Promotion Management
by: Paul W. Farris
1987-06
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The Advertising Controversy: Evidence on the Economic Effects of Advertising

by: Mark S. Albion, Paul W. Farris
February 28, 1981
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Decisions in Marketing: Cases and Text
by: Lawrence J. Ring, Derek A. Newton, Neil H. Bordon, Paul W. Farris
1989-01
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Cases in Advertising and Promotion Management
by: John A. Quelch, Paul W. Farris
December 01, 1990
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Accounting for the Market Share-Roi Relationship (Report)
by: Paul W Farris, Mark E. Parry, Jr., Frederick E. Webster
1989-12
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Advertising Intensity in Consumer Goods Businesses: An Empirical Analysis (Report No 78-118)
by: Paul W. Farris
1978-12
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